Welcome to the personal portfolio of Aaron Chen (that's me!)
Here you will find a collection of videos I've worked on for various organizations over the past few years. It has always been my passion to capture stories through video, and now I hope to use my passion to share someone else's story.
Filmed & Edited by Aaron Chen
Canon T2i & RHODE VideoMic
As a Google AdWords Premier SMB Partner, Netsertive -http://www.netsertive.com/enhanced-ca… - is integrating enhanced campaigns into our marketing platform to help businesses reach customers with ads relevant to their location, their time of day, and the device they’re using.
Netsertive’s premier partner manager recently flew to our Research Triangle Park headquarters to give our team the first look at some exciting changes. In our new video, Max Leisten, Senior Director of Product, outlines what Netsertive’s enhanced campaigns will do for our clients across North America.
In mid-2013, Google will fundamentally redefine how AdWords advertisers manage online campaigns to meet the challenges of a “constantly connected, multi-screen world.”
Google calls them Enhanced Campaigns. Netsertive is integrating the new features into every client campaign.
Netsertive is rapidly adapting our patent-pending Ad technology to take full advantage of these enhancements through mid-2013:
Multi-device marketing
Our campaigns attract more new customers to clients matter which device they’re using to conduct research, where they are, and the time of day.
Enhanced contextually-relevant advertising
Since 2009, Netsertive’s digital advertising programs have allowed you to reach potential customers based on their intent. Our enhanced campaigns will add power of context, including customer location, time of day, and device to provide our clients with more opportunities to reach prospects with more relevant messages.
Broader campaign performance measurement
Our enhanced campaigns will help clients measure the many new ways customers can convert across devices. For instance, customers can buy over the phone or download apps. Advanced reporting and new features help clients measure the full value of multi-device marketing.
More Complexity, Better Results
Google’s new enhancements will make it far more complex for individuals and small agencies to run AdWords campaigns that deliver the sales opportunities small businesses demand.
For example, Netsertive client America’s Mattress wants to reach on-the-go customers within 5 miles of their stores during business hours. The Netsertive team will create a single campaign that reaches local customers across all devices. We’ll be able to increase bids by 20% for a prospective customer searching on a smartphone who’s just 5 miles from the store, or decrease bids by 30% during the hours the store is closed.
These changes will make it possible for the Netsertive team to target our clients’ ideal customers no matter where they live, which device they’re using, and at what time they’re conducting a search in their target geography.
Streamlined Campaign Creation
The changes will allow us to set up single campaigns that drive ads to all device types, including personal computers (desktops and laptops), smart phones, tablets, smart TVs, and more.
Enhanced Bid Adjustments
Bids will adjustable across devices, locations, times of day (dayparting), and more. These adjustments can apply to all ads and all keyword categories in a single campaign.
Advanced Results to Measure Conversions
Multiple interactions with client ads that occur — including phone calls — will now be trackable within each streamlined campaign.
Netsertive’s client operations and technology teams are working closely with the Google team to implement the changes to the Google AdWords program, which will be phased in over the next few months.
“The Netsertive Platform measures our digital advertising performance in real-time.” - Netsertive Digital Marketing Client
Netsertive
Research Triangle Park, NC
800.940.4351
http://www.netsertive.com
Filmed & Edited by Aaron Chen
Filmed with Canon T2i, RHODE VideoMic
Google has named Netsertive a Google AdWords Premier SMB Partner. Netsertive connects local consumers to businesses, multi-location retailers and major brands with technology-driven marketing and unrivaled client support.
Its patent-pending platform helps clients achieve cost-efficient local online marketing by aggregating leading ad networks. Netsertive programs reduce the complexity of high-performance, sustained marketing, delivering an innovative Digital Co-Op System to leverage the power of your top brands.
Netsertive’s data-driven programs, integrating search, display, mobile, social and other channels, assist clients in making informed business decisions.
Every client has a direct account manager from an industry-leading team, who provide white-glove service while leveraging the company’s innovative technology. Clients receive detailed reporting and support from dozens of experts highly certified on Google AdWords and other online marketing platforms.
As a Google AdWords Premier SMB Partner, Netsertive:
- Meets higher levels of qualification, training and customer support of all Google AdWords partner programs
- Major industry validation endorses our quality, reliability and high-level expertise in the small- and medium-sized business market
- Receives the highest level of support from Google, including extensive Google product and account management training plus direct access to the latest Google advertising technology and products
- Provides end-to-end customer service, guidance and support to take the guesswork out of campaign development so you can focus on running your local business
The company’s founders first began using Google AdWords™ in 2002, shortly after the service was introduced, and later launched Netsertive to bring solutions to SMBs in specific vertical industries, including:
Automotive Dealers
Home Goods Stores | Appliances, Furniture, Mattresses
Audio Video Integrators & Security Companies
Eye Care and Dental Medical Practices
Cycling Shops, Fitness Retailers & Gym Facilities
Find out more at http://netsertive.com or call 800.940.4351 today.
Netsertive
2400 Perimeter Park Drive | Suite 100
Research Triangle Region
Morrisville, NC 27560
Phone: 800.940.4351
http://netsertive.com
Here’s a short teaser video we made for the University of North Carolina’s Hip Hop Dance Team - Kamikazi. Overall a very short, fun video to work on. We took inspiration from trailers for movies like Inception and The Dark Knight, but added a bit of hip-hop flare to it to make it more hype.We hope you enjoy watching it, and enjoy watching Kamikazi perform live even more. If you would like to book them, please email the team @ UNCKamikazi@hotmail.com!
Edited by Aaron Chen
Vanessa Jade + Brian Smith
May 19, 2012
Clemmons, North Carolina
Manor House at Tanglewood Park
Vendors:
Cake: Grandma’s Sugar Shack
Catering: Holly Tate Fine Catering
Photography: Frank Jin Photography
Videography: 101 Productions Studio
Bride’s Hairpiece: Tessa Kim Birdcage Veils and Accessories
Rentals: Hauser Rental Special Events
Congratulations to Brian and Vanessa! We were very honored for you to choose us to film your special day. Best of luck to both of you, we wish you the very best!
-101 Productions Studio
Filmed by Wesley Shang & Aaron Chen
Edited by Aaron Chen
**No copyright infringement intended, for entertainment purposes only**
What does it mean to be limitless? For these young artists, it’s about pursuing their passion, regardless of the obstacles or limits that stand in their way. Join R.E.A.C.H. this September for the second annual youREACH Conference, and discover what it means to you to be Limitless.
The youREACH Conference is an annual conference held in the state of North Carolina. It is hosted by R.E.A.C.H., which stands for Relaying Empowerment-Anything Can Happen. The mission of R.E.A.C.H. is to create a generation of empowered student leaders through structured development, while providing educational opportunities to communities in need. We aim to inspire change, empower young student leaders and transform passion into action with the youREACH Conference. Please join us on September 22nd in the Franklin Porter Graham Student Union at UNC Chapel Hill as we reach out to our young student leaders.
Follow R.E.A.C.H. on Twitter!
http://www.twitter.com/reach4education
Like R.E.A.C.H. on Facebook!
http://www.facebook.com/reachforeducation
Check out the official website:
http://www.reachforeducation.com
Special Thanks to Aaron for filming and editing this project
See more of his work at:
http://www.youtube.com/101ProductionsStudio
http://101productions.tumblr.com
A video with some footage I shot using my DLSR for CI Productions
-Aaron
A commercial I shot for Dio’s Sports Bar, while I was working with CI Productions. The “daytime” video, which features their food and daytime activities.
-Aaron
A video shot for UNC Asian Students Association for APAHW (April 8th, 2012)
Filmed & Edited by Aaron Chen
Description:
Come one, come all to Asian Pacific American Heritage Week (APAHW) hosted by UNC ASA on April 9-13. We have a slew of events planned to explore what it really means to be Asian American. Food will be served at each event, and all events are free! We hope you join us in celebrating our Asian heritage this week!
SCHEDULE:
Monday, April 9 - Interracial Dating Panel (co-hosted with MASALA)
7pm-8:30pm in Hamilton 100
Tuesday, April 10 - “Saving Face” Movie Screening (co-hosted with GLBTSA)
7pm-9:30pm in Hanes 120
Wednesday, April 11 - Amazing Race: Asia
6:30pm-7:30pm in Bingham 103
Team signups can be found here:https://docs.google.com/spreadsheet/ccc?key=0Am2bxSyOdozKdENHYm92Y2d2WnpCdGtLaGZVTlphdmc#gid=0The grand prize for the winning team is $50 to Shiki Sushi!!
Thursday, April 12 - Alumni Meet and Greet
6pm-7pm in Hanes 125
Thursday, April 12 - Professional Dinner
8pm-10pm at Carolina Brewery (seating is limited—MUST RSVP TO ASAATUNC@GMAIL.COM)
Like 101 Productions on Facebook!
http://www.facebook.com/101ProductionsStudio
Follow 101 Productions on Tumblr!
http://101productions.tumblr.com
Like, comment and subscribe please!
**No copyright infringement intended, for entertainment purposes only**
A video shot for UNC Asian Students Association for APAHW (April 8th, 2012)
Filmed & Edited by Aaron Chen
Description:
Come one, come all to Asian Pacific American Heritage Week (APAHW) hosted by UNC ASA on April 9-13. We have a slew of events planned to explore what it really means to be Asian American. Food will be served at each event, and all events are free! We hope you join us in celebrating our Asian heritage this week!
SCHEDULE:
Monday, April 9 - Interracial Dating Panel (co-hosted with MASALA)
7pm-8:30pm in Hamilton 100
Tuesday, April 10 - “Saving Face” Movie Screening (co-hosted with GLBTSA)
7pm-9:30pm in Hanes 120
Wednesday, April 11 - Amazing Race: Asia
6:30pm-7:30pm in Bingham 103
Team signups can be found here:https://docs.google.com/spreadsheet/ccc?key=0Am2bxSyOdozKdENHYm92Y2d2WnpCdGtLaGZVTlphdmc#gid=0The grand prize for the winning team is $50 to Shiki Sushi!!
Thursday, April 12 - Alumni Meet and Greet
6pm-7pm in Hanes 125
Thursday, April 12 - Professional Dinner
8pm-10pm at Carolina Brewery (seating is limited—MUST RSVP TO ASAATUNC@GMAIL.COM)
Like 101 Productions on Facebook!
http://www.facebook.com/101ProductionsStudio
Follow 101 Productions on Tumblr!
http://101productions.tumblr.com
Like, comment and subscribe please!
**No copyright infringement intended, for entertainment purposes only**
A short film shot for UNC VSA’s Viet Nite 2012: How I Met Your “Me”
Directed by Aaron Chen
UNC VSA hosted their Viet Nite this year based off the show “How I Met Your Mother”, a popular TV show on CBS. The backstory is that Ping, a floundering looking-for-love kinda guy, meets Sheldon, a womanizer who tries to teach him how to be attractive to women. In the end, however, this is how Ping actually met “Me” (mother in Vietnamese).
Like 101 Productions on Facebook!
http://www.facebook.com/101ProductionsStudio
Follow 101 Productions on Tumblr!
http://101productions.tumblr.com
Like, comment and subscribe please!
**No copyright infringement intended, for entertainment purposes only**
